A chatbot is a next step in the evolution of human communication with various kinds of information systems. As usual, chatbots exist in messengers, web and mobile applications. Robotic elements become more and more frequent nowadays because they save time and increase network traffic.
Their main tasks
Of course, a chatbot is not the panacea for all business problems, but if to implement it in the right way, it will bring the owner a lot of benefits. As these virtual interlocutors are based on artificial intelligence, they are able to not only understand commands but also human language (NLP), reсording every single dialogue. So, they perfectly deal with offering relevant services or calling website users for action.
Increasing revenues and reducing costs are two main goals of virtual assistants in business. Almost every industry is in a hurry to introduce an online dialogue with a bot into its business, but online stores need chatbots like nobody else.
How chatbots interact with customers
Potential customers need help as soon as they visit the page even if it is perfectly designed. Hiring support managers who will answer all these recurring issues can be quite costly while the bot can successfully solve this problem. Bots easily attract the audience and convert them into website visitors, and then into product buyers.
Such bot works 24/7 without lunch breaks, so the client’s issue will be solved immediately.
Also, a small survey can be conducted among potential customers with the help of a bot. Then, it offers certain products based on the received responses.
Chatbot facilitates the process of choosing products as much as possible. This is especially important for visitors who entered the online store for the first time: they may not find the right product, get confused in navigation, and finally, leave unhappy. A bot adviser will exclude such an ending.
If everything is done correctly, you will understand that the chatbot is one of the best tools that can be used for satisfying your customers. It has a number of undoubted advantages such as simplicity of use, low cost, access to the vast array of data, quick responses.
